Case study
Smorgan Fitness. Train with a plan.
Sam is a personal trainer and nutrition coach. The site has to do two jobs: sell a plan, or start 1:1 coaching — without making people guess what to do next.
- Client
- Sam / Smorgan Fitness
- What it is
- Training, nutrition, and 1:1 coaching
- Coaching
- $200 / month
What's on the site
About, Method, and Results (real before/after). A 30-second calorie and macro calculator. A shop for ebooks and custom plans, plus 1:1 coaching at $200 a month. Contact is one hop away.
What we built
A conversion-minded marketing site: clear offers, a path to buy a plan or start coaching, and proof on the page — so a visitor can decide without a pitch deck.